Sunday, August 2, 2009

Remembering "Domino"

Oh how I miss you so. Who else puts a dog on the cover of a shelter magazine?
Alas, they left a real hole in the world of shelter magazines, which essentially fall into two categories: decorating for people who don't have to do laundry or vacuum or wash dishes and thereby can have $300,000 white angora carpeting and $50,000 worth of china on open carrera marble shelves (Architectural Digest), or it is for people who are very handy with drill-bits and easybake frosting (Country Living). Since Domino's departure, there isn't anything that speaks to people who want a nice home but still have that place be home, and provides approachable inspiration on how to improve one's decor that doesn't involve millions of dollars. Or glitter.
The sad part about Domino's case is that the magazine had a loyal following with healthy subscription rates. It closed because of low advertising revenue. Now, I understand that's a reality of the publishing world, but it's crummy for the consumer.

And there still isn't. I gotta say, I was overjoyed to see that former Domino editors started Lonny, an online shelter "magazine" (Check it out, they've done an amazing job:, but it's just not the same. What can I say? I'm eternally a paper-in-my hands girl. Once the economy turns around, please bring it back?

No comments:

Post a Comment